Floor, target and asking price
Your three prices, decided before the first offer comes in.
Value is a number; the asking price is a strategy. Set three benchmarks before you publish.
Floor price
The net price below which you'd rather not sell. Calculate it with the net proceeds calculator.
Target price
The realistic market value, according to your appraisal report.
Asking price
What buyers will see. Aim for the price bracket where they're searching.
What is your property worth?
A first ballpark figure from your address, no account needed.
The market plays a role too
In a seller's market, properties are scarce and buyers plentiful: a fair price can attract several offers. In a buyer's market, visits become rare and negotiations drag on: a competitive price from the start matters even more.
The classic pitfalls
- Setting the price based on what you paid or spent, rather than on what the market pays.
- Comparing yourself with listings still for sale rather than with properties that sold.
- Waiting for "the buyer who will see the value": they compare, they don't get attached to your story.
- Counting on successive price drops: they suggest a hidden problem.