Guide contentsChapter 13 of 21
Part 2 · While on the market

Getting your listing and photos right

Chapter 13 of 215 min read

What makes people click: the photos, the description and the right details.

A broker welcomes a couple in front of a brick house
Step 6 of 9

Go to market

WhenDay 1

Your listing is your shop window. It comes down to three things, in this order: the photos, the price, the description.

The photos

Bright, sharp, in a tidy property. In winter, add photos from the warmer months.

The price

Visible, and consistent with your appraisal report.

The description

First what sets the property apart, then the facts: area, bedrooms, year, renovations.

Depending on your path

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