Guide contentsChapter 11 of 21
Part 1 · Before listing

Setting the right price

Chapter 11 of 216 min read

Price is the decision that weighs most on your sale. Set it too high and buyers stay away. Set it too low and it costs you money.

A couple and a broker go over documents at the kitchen island
Step 5 of 9

Set the right price

In this step
  • Understand how market value is determined
  • Choose your estimating tools
  • Set your three prices: floor, target and asking
  • Avoid the classic pitfalls
WhenAfter the work, around the photo shoot

Set it once the property is ready: paint, repairs and cleaning change the perceived value and the photos. Before the work, a preliminary estimate is enough to decide which jobs are worth it.

Free estimate

What is your property worth?

A first ballpark figure from your address, no account needed.

Get my estimate

Your four tools for estimating

From fastest to most reliable. An unusual property, such as a plex or a heavily renovated house, almost always deserves a chartered appraiser.

Free

Ubee estimate

A first ballpark figure from your address, without creating an account.

Estimate my home⁠
Free

Municipal assessment

A tax benchmark only: it is used to calculate your property taxes and does not always follow the market.

Free

A broker's analysis

A comparison with recent sales in your area, with no obligation.

Find a broker⁠
About $500

Chartered appraiser's report

The most reliable reference to justify your price to buyers.

Depending on your path

Take the next step with Ubee