Sell on your own or with a broker?
It all starts with one question: do you want to run the sale yourself? The two paths, what each one offers and three questions to help you choose.
Choose how to sell
The three ways to sell, side by side
| Criterion | You sell on your ownFree listing | You sell on your ownSell Without Commission package | You have a brokerWith a broker |
|---|---|---|---|
| Cost | $0 | $1,449plus taxes, one-time payment | 3.6%on average on Ubee*, plus taxes, paid when the house sells |
| For a $450,000 house | $0 | $1,449 | $16,200 at 3.6% |
| Visits and negotiation | You | You, with a real estate coach | The broker |
| Asking price | You set it | Chartered appraiser's report included | Comparative market analysis |
| Photos and visibility | Listing on Ubee | Pro photos, Facebook and Instagram ads: 10,000 guaranteed views | Marketing by the broker |
| Documents and legal questions | You handle them | Unlimited legal documents, legal service by phone | OACIQ forms, filled out by the broker |
| Ideal if | You know your market well and have time | You want experts by your side | You're short on time, or your situation is complex: an estate, a plex, a simultaneous purchase |
| Link |
Cost$0
For a $450,000 house$0
Visits and negotiationYou
Asking priceYou set it
Photos and visibilityListing on Ubee
Documents and legal questionsYou handle them
Ideal ifYou know your market well and have time
Cost$1,449plus taxes, one-time payment
For a $450,000 house$1,449
Visits and negotiationYou, with a real estate coach
Asking priceChartered appraiser's report included
Photos and visibilityPro photos, Facebook and Instagram ads: 10,000 guaranteed views
Documents and legal questionsUnlimited legal documents, legal service by phone
Ideal ifYou want experts by your side
Cost3.6%on average on Ubee*, plus taxes, paid when the house sells
For a $450,000 house$16,200 at 3.6%
Visits and negotiationThe broker
Asking priceComparative market analysis
Photos and visibilityMarketing by the broker
Documents and legal questionsOACIQ forms, filled out by the broker
Ideal ifYou're short on time, or your situation is complex: an estate, a plex, a simultaneous purchase
Three questions to help you choose
- Do you have time for calls and visits, often in the evening?
- Are you comfortable negotiating the price and conditions?
- Is your situation simple: no estate, no plex and no simultaneous purchase?
Selling on your own: free or with the package
You run the sale yourself. All that's left is to choose your tools: the free listing, or the Sell Without Commission package.
* Average of the broker quotes received on Ubee for a house in the Quebec City area (2.8% to 4.4%). House price: close to the median price of the single-family homes sold in Quebec City in the third quarter of 2026, according to the APCIQ. For another area, see ubee.com/en/broker-commissions.